The Attention Gap

The media industry loves talking about algorithms, streaming platforms, and hyper-targeting. But the real story might be hiding in plain sight.

In this episode of Media Minute, Sean Rhoads breaks down the latest Share of Ear data and reveals a surprising truth: while digital platforms dominate headlines, AM/FM radio still commands the majority of ad-supported audio listening in America.

As more media platforms shift toward subscriptions and ad-free experiences, radio may be quietly becoming the largest scalable advertising environment left in audio.

For agencies and marketers chasing attention in a fragmented media world, this raises an important question…

Is radio becoming the last great platform for mass attention?