Visual Radio

The Billboard Inside the Dashboard

For decades, radio has been known as the theater of the mind.

But something new is happening inside the car.

Thanks to connected dashboards and new technology like QUU, radio advertising is becoming both audible and visible at the exact same moment a commercial airs. In other words, radio ads can now appear directly on a vehicle’s dashboard screen while listeners hear the spot.

Think of it as a billboard riding alongside your commercial.

In this episode of Media Minute, we explore the emerging world of Visual Radio, the research behind it, and why advertisers are increasingly interested in combining audio and visual messaging in the car.

Because radio already dominates in-car listening. Now it may be gaining something even more powerful.

The screen.